Apple unveils iPhone 4S, no iPhone 5

Apple unveiled the newest member of the iPhone family today at its headquarters in Cupertino, California: the iPhone 4S. 

Expectation was building to massive proportions before the event, with many expecting Apple to unveil an "iPhone 5."

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Apple instead unveiled a very impressive series of features built into their new iPhone 4S, and it'll be available starting October 14th, with pre-ordering starting Oct 7th. Here are the main features:

  • Same form factor as the iPhone 4
  • Available on Sprint, AT&T, Verizon
  • $199 for 16GB model, $299 for 32 GB model, $399 for 64 GB model
  • A5 processor (same as the iPad 2)
  • 8MP camera
  • 1080p HD video
  • Improved battery life (8 hours of talk time on 3G)
  • Siri Assistant feature: recognizes your voice, responds naturally to requests and questions, supports dictation.
  • Wired and wireless mirroring to Apple TV (great for playing games on the big screen)
  • iCloud keeps all your photos and files synced across devices
  • iTunes Match: Matches your music collection and syncs it 
  • Ships with iOS 5, with over 200 improvements to notifications, Game Center, Reader View for browsing the web and more.

Announced were also reduced prices for the iPhone 4, with a new 8GB version starting at $99, and the iPhone 3GS for Free, with new wireless service contract. 

Many people (including myself) were hoping that Apple would unveil and new re-designed iPhone 5 with a bigger screen and different form factor. Still, the features on the iPhone 4S are impressive and I'm looking forward to getting my hands on one soon :-)

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Alex is marketing consultant, regular contributor to the Huffington Post, and the host of a web series called Social Good Now, where he highlights social issues through short animated videos. Formerly, he was a Marketing Exec at Cisco, and Editor in Chief of iPhone Life magazine. His projects have been featured on TEDx Houston, CNN, TIME, ABC News, CBS, Univision, Fast Company, and the Huffington Post.