Opinion: Can Apple Save Itself from a Downward Spiral?
By Dig Om
Success and failure are relative, but if Apple wants to maintain its position of dominance at the top of the tech sector the company is going to have to have an ace up its sleeve. And I don't mean just developing a self-driving car or embracing artificial intelligence and virtual reality. Sure, these are noble, and necessary endeavors for Apple to embark upon, but other tech companies are already actively and fervently exploring these areas. In fact, it could be said that Apple may be lagging behind in these area, since it has been relying so heavily on the success of the iPhone and iPad lines for its prominence, popularity, and profit.