runtastic offers products and services that all focus on gathering and managing sports-data in order to motivate people to do sports and to link like-minded people. All relevant sports-data (elapsed time, speed, calorie consumption, heart rate) can be tracked via an app (e.g. iPhone, Android, BlackBerry, WP7) and can be uploaded directly to the fitness-portal www.runtastic.com (a social network for athletes).