Well, I wouldn’t have wanted to be on the Instagram legal team last month; they must have gone from sipping Dom Pérignonand playing Monoploy with real money to frantically trying to dig themselves out of the hole that they created when the blogosphere was ignited with rumours that the photo sharing network could now sell its users pictures. But do they actually have the right to do this, or is it all a bit of a storm in a teacup?

Let’s take a little look at the single sentence that was added to the Instagram term’s of service that sparked off this furore:

“You agree that a business may pay Instagram to display your photos in connection with paid or sponsored content or promotions without any compensation to you.”