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Catchoom

Catchoom is an award-winning VC-funded spin-off of Telefónica Digital that creates and sells high-performance cloud-based image recognition technology for a wide range of industries, including gaming, advertising, publishing and e-commerce. Catchoom creates unlimited potential for large-scale high-performance platforms and apps that leverage image recognition to effectively increase revenues, amplify brand awareness, improve end-user experience and connect physical objects with the digital world. CIn 2012, it was a finalist at the IBM SmartCamp Kickstart and won Best AR  Startup at augmented reality’s ARE2012 event in Santa Clara, Calif. Founded in November 2011, Catchoom is based in Barcelona. 

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Catchoom Image Recognition Powers Layar Augmented Reality App to Activate Print Materials and Objects with Digital Experiences

Catchoom Image Recognition Powers Layar Augmented Reality App to Activate Print Materials and Objects with Digital Experiences

 

Fast, accurate and scalable image recognition increase audiences, boosts revenues and builds brand awareness for advertisers, publishers and e-commerce

 

BARCELONA – March 14, 2013– As print publications look for new ways to engage readers in an increasingly digital age, Catchoom and Layar are helping advertisers, publishers and e-commerce use augmented reality (AR) to increase their audiences, boost revenues and build brand awareness with a new level of two-way engagement.

 

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Submitted by Catchoom on March 15, 2013