Most if not all iPhone app developers are looking for the magic bullet to propel their app into a money making machine. With over 152,000 approved apps as of today this is a tall order. Over the last 1 1/2 years I have been spending hours a week watching apps and how apps become top apps in iTunes. I have also taken note of numerous developers that have developed some unique marketing tactics, which have placed their apps into the top 10 in the iTunes App Store. But before any advance iPhone app marketing secrets are implemented there are some app marketing basics that should be considered.