The event is called Macworld, but my impression is that over half of the booths are related to the iPhone, iPad, and iPod. Cases and stands/mounts are everywhere. Some of the booths of the accessory vendors are huge, leaving me convinced of one thing: they are making gobs of money. ZooGue was giving cases away so freely to the media that it was almost like passing out business cards. There are cases to mount your iPad on your refrigerator, on the back of a car headrest, in the palm of your hand, etc.