I have a lot of apps on my iPad Air, and I can't always remember what folder I've put them in. Also, sometimes I do remember where the app is located, but it means swiping through a bunch of screens to get to the app. I'm finding that there's a much faster way to launch apps: simply ask Siri. Not only can you use Siri to launch apps, Siri can also help you find and download apps of interest.
Other manufacturers must find it difficult competing with Apple, a fact that's clearly in evidence in a new survey showing that Apple is the top brand in wearables — even though the Apple Watch isn't out yet. The survey, by Ipsos, asked the over 2,000 respondents which brands they would consider purchasing in the wearables category. Apple led the way, with 62%, followed by Google (44%), which has Google Glass, and Samsung (43%), which has the Galaxy Gear watch. According to Ipsos, this is because the dominant consideration when consumers purchase a wearable is integration across devices, and Apple has long led the way in this regard. Consumers want to be able to easily integrate their wearable device with their smartphone, computer, and tablet. Other important factors are brand confidence and reliability. The survey found that 70% will only choose a brand they trust.
Everyone likes movies. And no one likes wasting time on the lousy ones. So no doubt you check out the reviews to see what people are saying about it. Siri can help. Siri will not only let you find out what's playing at local theaters and play the trailer, but will also tell you how a movie is rated.
Apple's holiday ad last year, titled "Misunderstood," won an Emmy for "Most Outstanding Commercial." It featured a boy playing with his iPhone over the course of a holiday family gathering, seemingly on the periphery, and keeping to himself. But all the while he was shooting and editing a video of the family's activities, which he then played for everyone — and touched their hearts. This year's ad, titled "The Song," is equally moving.
Siri is wonderfully useful, giving you directions, current weather conditions, and stock market updates, setting appointments and reminders, and much more. But as you've likely discovered, Siri also has a fun personality—including telling you jokes and even telling you a bedtime story.
If you missed out on Black Friday deals, there are still some good prices to be had. And that will likely continue through the holiday season. Most recently Walmart has lopped $50 off their already discounted regular price for the iPhone 6 and 6 Plus. An iPhone 6 (AT&T, Verizon, Sprint) with 16 GB memory is $129, and the 6 Plus is $229, according to a report on Bloomberg. This is with a two-year contract. The discount is also available for the 64 GB iPhone 6 model. This may be in-store only, since I can only find their prepaid phones on their website.
The Apple Watch is more than just a new product category for Apple: it's a new direction into fashion. There was a fascinating discussion on Quora speculating that Apple didn't name it iWatch because it's not just another gadget being added to a family of gadgets. Instead, the Apple Watch is being positioned as a fashion accessory. And if there were any doubt about its positioning, a report on 9T05Mac says that Apple is currently hiring fashion/luxury experts for their retail stores in preparation for the Apple Watch going on sale next year. According to a document obtained by the website, Apple is recruiting people with a "fashion or luxury background." Add to this the fact that Apple's new head of retail is Angela Ahrendts, who left her job as CEO Burberry, a British luxury fashion company whose line includes fashion accessories. In 2013 Apple also hired Paul Deneve, the former CEO of the Yves Saint Laurent luxury brand. Plus, there's the 18-karat gold Apple Watch that is clearly meant to be a fashion statement. Finally, there was the photoshoot in the November issue of Vogue China that featured model Liu Wen sporting various Apple Watches.
Apple's Best of 2014 Awards have been posted. This annual event helps guide you to the best apps, podcasts, ebooks, music, movies, TV shows, and more. You can view the lists by using the iTunes software on your computer or by using the App Store, iTunes Store, and Podcasts apps on your device. Apple has selected Elevate - Brain Training (free) as app of the year, and Hyperlapse from Instagram (free) as runner-up. Elevate uses mini-games to help you improve your memory, focus, and other cognitive skills. Hyperlapse is a tool for creating time-lapse videos. Game of the year is Threes ($2.99), a number puzzler. Runner up is Leo's Fortune ($4.99), a platform adventure game. In addition to these winners, Apple also gives a list of the 25 best apps and 25 best games of 2014. The listing of apps includes a number of long-time favorites, such as Star Walk ($2.99) and Camera+ ($2.99), but there are also many other titles that are new to me. Definitely worth checking out.
In theory, it's a great idea: having patients use their iPhone or Apple Watch to track their health data and make it available to their physicians, who are then in a better position to treat them. And now it's clear that major medical providers are seeing the utility of this and are jumping on board. According to GovernmentHealthIT, Duke Medicine and Ochsner Health System are integrating their electronic health records system with HealthKit. They will be among the presenters at the mHealth Summit that's taking place this week in Washington, DC. Mobile health is becoming a hot topic, and doctors are finding that mobile devices can be a real boon.
If you're wanting to get into the spirit of the holidays, you now have a wide selection of Christmas-themed music in iTunes Radio. Early this month Apple added a number of curated stations for a total of 10 options: The Sounds of Christmas, Holiday Hits, Latin Holiday, Children's Christmas, Rockin' Holiday, Country Holiday, Souful Holiday, Holiday Classics, Classical Holiday, and Swingin' Holiday. Only a couple of these appear in the Featured Stations listing, so you'll want to add them to your list of My Stations.