If there was a single theme in today's Apple event, it was the company's extraordinary commitment to be constantly envisioning great products, and then continually refining them. No other company seems to have such a dedicated focus, nor the resources to bring it off.
Apple, the world's largest publicly traded company according to market capitalization, will join the Dow Jones Industrial Average after the market closes on March 18, according to a report by Reuters on Friday. In a bit of irony, Apple will replace AT&T among the 30 stocks included in the Dow. Originally primarily a telegraph and telephone company, AT&T has been eclipsed by Apple. The goal of the change is to maintain the weighting of the technology sector in the Dow following a stock split by Visa, according to the press release on Mac Daily News. Ever since Apple's seven-for-one stock split, market analysts had been expecting that Apple would be added to the Dow.
This article appeared in the March/April 2015 issue of iPhone Life magazine. To subscribe to the magazine, visit iPhoneLife.com/subscribe.
With the unveiling of the Apple Watch last fall, Apple launched a new product category for the first time since Tim Cook became CEO.
Mix Your Watch is a new website that lets you try different combinations of Apple Watch cases and bands to see which you like best. Of course, you likely won't be able to decide for sure until you see it in person, but this site can give you an idea of the combinations you might prefer.
Excitement is building as next Monday's announcement draws near. Everyone is expecting the event to focus on details of the forthcoming Apple Watch. We already know a fair amount, thanks to the announcement last fall. And more details emerged when Apple released the WatchKit tools for developers. Plus, there have been a number of rumors.
If you're curious about how Apple Watch apps will work in practice, hop on over to Watchware, which has interactive demos of 26 of the apps that will be available (with more being added all the time).
Although the Apple Watch is getting most of the attention right now, rumors are starting to percolate regarding the next iPhones. According to a post on AppleInsider, the forthcoming phones will be named the iPhone 6s and will come in the same sizes and design as the current iPhone 6. In addition, their sources ("people familiar with the matter") say that the display will use the Force Touch feature being introduced in the Apple Watch.
On Sunday Apple posted a new World Gallery web page that features stunning photos by 77 photographers taken with the iPhone 6, which Apple describes as "the world's most popular camera." Each photo is accompanied by a caption that gives the name and location of the photographer, a description of what makes the photo effective and the techniques used, and the apps used by the photographer. One can glean a lot of tips for taking great photos by reading the descriptions.
Apple's online iWorks suite is no longer in a beta testing phase and is now available for free to anyone on any platform via Safari, Firefox, Chrome, or Internet Explorer. In the past, the suite, which includes Pages, Numbers, and Keynote, was only available to those with Apple devices.
Apple sent out invitations Thursday inviting media to an event on March 9 at San Francisco's Yerba Buena Center for the Arts, which Apple has used in the past for special events. As is typical, Apple's invitation doesn't give any information about what will be announced. It simply shows an Apple logo over a geometric flower-like background, with the words "Spring forward."