The first day I was at Macworld, ZooGue was freely giving out their leather case to every media representative. I sometimes read on my iPad while I eat and have always just lain it flat on the table, thinking that a stand was unnecessary. But since I had the case, I tried it — and really liked it. I couldn't believe what a difference it made. The ZooGue case can also be used to mount your iPad on the back of a headrest. You can see a video demo on their website.
The thing that strikes me the most is how much fun this Expo is. Everyone seems thrilled. The vendors are excited and passionate about their products or services, and seemingly love every minute they spend talking about them. And the attendees seem enraptured as they listen and ask questions, every bit the equal in passion. It's a quintessential marketplace, bringing together people who share common interests. Yesterday in the short time I was at our booth, I had two different developers come up to me, eager to show me their app.
Today Macworld announced the 10 Macworld Expo 2011 Best of Show winners out of the hundreds of exhibitors at the Expo. You can see the list and read a short description on their website. I had the opportunity to see demos of several related specifically to iOS devices and they are indeed pretty cool.
The event is called Macworld, but my impression is that over half of the booths are related to the iPhone, iPad, and iPod. Cases and stands/mounts are everywhere. Some of the booths of the accessory vendors are huge, leaving me convinced of one thing: they are making gobs of money. ZooGue was giving cases away so freely to the media that it was almost like passing out business cards. There are cases to mount your iPad on your refrigerator, on the back of a car headrest, in the palm of your hand, etc.
Today's iPad supersession at Macworld had so much great info that it was hard to assimilate much of it. My takeaway was that my usage is at a pretty basic level. And I didn't even attend the power users session on how to use your iPad as a laptop replacement. The good news is that this is a pretty capable gadget. Here are a few things that stuck with me:
You're likely here reading this blog post because you love your iPhone or iPad or iPod. And, like other Mac lovers, you may be wondering whether Apple will be able to keep it's mojo going if CEO Steve Jobs is unable to return from his medical leave. Yesterday at the Macworld industry forum Jason Snell of Macworld magazine had some interesting insights on this. The bottom line is that Apple is now firmly in the mold of Steve Jobs.
In addition to the Macworld session on the future of mobile devices, another great talk today was by Macworld magazine editorial director Jason Snell on "How Apple Does It" -- how does Apple so consistently succeed in making insanely great devices. It comes down to two things: courage and vision. Apple has the courage to be different -- to come out with a new king of Macintosh interface at a time when other computers used a command line. The courage to come out with a smartphone that did away with the buttons and used a touch screen instead.
The Macworld Expo is happening this week in San Francisco, and naturally much of the event is focused on the iPhone, iPad, and iPod. The event kicked off today with workshops and an industry forum. The latter was fascinating, especially a talk by Bill Atkinson, one of the original software engineers at Apple. He showed how all the trends suggest that the smartphone is becoming a personal assistant. He imagined a future in which you wear an earpiece that has a speaker, microphone, and camera. Want to make a call? Just ask.