According to AppleInsider, which cites a survey by the investment firm Piper Jaffray, some 7 percent of iPhone users say they're planning to buy an Apple Watch. That doesn't sound like a lot, except that over the past 3 years Apple has sold over 450 million iPhones worldwide. So 7 percent of that figure is 31 million. That's a significant number, and some analysts are predicting that Apple will sell that many Apple Watches in 2015. Interestingly, that figure of 7 percent is a slight decline from the 8 percent who said after the September Apple Watch announcement that they were planning to buy. AppleInsider suggests that consumers have a wait-and-see attitude toward the Apple Watch: they're waiting until they have more information before making a decision.
All indications are that iPhone 6 users love Apple Pay, finding it both convenient and secure. In fact, new users of Apple Pay use the service approximately three times more frequently than new PayPal users, according to a report by ITG Investment Research. Their analysis found that "60 percent of new Apple Pay customers used Apple Pay on multiple days through November, suggesting strong customer engagement. In comparison, New PayPal customers used the service on multiple days during the same time period just 20 percent of the time." The top five locations where people used Apple Pay in the first six weeks of its availability were Whole Foods, Walgreens, McDonalds, Panera Bread, and Subway.
I use reading glasses for some things, a concession to middle age, but fortunately I don't ever need them when I'm using my iPad. That's because I've adjusted the settings so that the text is larger and bolded, making it much easier to see. These settings apply to all of Apple's apps and to third-party apps that support Apple's Dynamic Type. Previous to iOS 8 you could make adjustments to these settings, but they were located in different places. With iOS 8, however, Apple has gathered text size, bold, view, and brightness into a single panel in Settings.
I have a lot of apps on my iPad Air, and I can't always remember what folder I've put them in. Also, sometimes I do remember where the app is located, but it means swiping through a bunch of screens to get to the app. I'm finding that there's a much faster way to launch apps: simply ask Siri. Not only can you use Siri to launch apps, Siri can also help you find and download apps of interest.
Other manufacturers must find it difficult competing with Apple, a fact that's clearly in evidence in a new survey showing that Apple is the top brand in wearables — even though the Apple Watch isn't out yet. The survey, by Ipsos, asked the over 2,000 respondents which brands they would consider purchasing in the wearables category. Apple led the way, with 62%, followed by Google (44%), which has Google Glass, and Samsung (43%), which has the Galaxy Gear watch. According to Ipsos, this is because the dominant consideration when consumers purchase a wearable is integration across devices, and Apple has long led the way in this regard. Consumers want to be able to easily integrate their wearable device with their smartphone, computer, and tablet. Other important factors are brand confidence and reliability. The survey found that 70% will only choose a brand they trust.
Everyone likes movies. And no one likes wasting time on the lousy ones. So no doubt you check out the reviews to see what people are saying about it. Siri can help. Siri will not only let you find out what's playing at local theaters and play the trailer, but will also tell you how a movie is rated.
Apple's holiday ad last year, titled "Misunderstood," won an Emmy for "Most Outstanding Commercial." It featured a boy playing with his iPhone over the course of a holiday family gathering, seemingly on the periphery, and keeping to himself. But all the while he was shooting and editing a video of the family's activities, which he then played for everyone — and touched their hearts. This year's ad, titled "The Song," is equally moving.
Siri is wonderfully useful, giving you directions, current weather conditions, and stock market updates, setting appointments and reminders, and much more. But as you've likely discovered, Siri also has a fun personality—including telling you jokes and even telling you a bedtime story.
If you missed out on Black Friday deals, there are still some good prices to be had. And that will likely continue through the holiday season. Most recently Walmart has lopped $50 off their already discounted regular price for the iPhone 6 and 6 Plus. An iPhone 6 (AT&T, Verizon, Sprint) with 16 GB memory is $129, and the 6 Plus is $229, according to a report on Bloomberg. This is with a two-year contract. The discount is also available for the 64 GB iPhone 6 model. This may be in-store only, since I can only find their prepaid phones on their website.
The Apple Watch is more than just a new product category for Apple: it's a new direction into fashion. There was a fascinating discussion on Quora speculating that Apple didn't name it iWatch because it's not just another gadget being added to a family of gadgets. Instead, the Apple Watch is being positioned as a fashion accessory. And if there were any doubt about its positioning, a report on 9T05Mac says that Apple is currently hiring fashion/luxury experts for their retail stores in preparation for the Apple Watch going on sale next year. According to a document obtained by the website, Apple is recruiting people with a "fashion or luxury background." Add to this the fact that Apple's new head of retail is Angela Ahrendts, who left her job as CEO Burberry, a British luxury fashion company whose line includes fashion accessories. In 2013 Apple also hired Paul Deneve, the former CEO of the Yves Saint Laurent luxury brand. Plus, there's the 18-karat gold Apple Watch that is clearly meant to be a fashion statement. Finally, there was the photoshoot in the November issue of Vogue China that featured model Liu Wen sporting various Apple Watches.