On Monday, Apple debuted two new iPhone 6 and 6 Plus commercials titled "Huge" and "Cameras" and featuring voiceovers by Jimmy Fallon and Justin Timberlake. As you might expect, "Huge" highlights the larger screen of the two phones and focuses on how it makes things easier. In the banter between the two celebs, Fallon plays it straight, talking about the advantages, and Timberlake simply keeps repeating that the phones are so huge.
Apple broke their previous record and sold over 10 million iPhones the first three days. And according to CEO Tim Cook, they could have sold more if they had had a greater supply. He said the company is working hard to fill the orders. In addition, Apple could also have sold more if they had been able to simultaneously launch in China, but that country won't see the new phones until 2015 because they haven't yet been approved by Chinese regulators. One result was that Chinese scalpers flooded the Apple Stores on Friday, arriving by the busload. Reports say that the new iPhones are selling for as much as $3,000 in China. But even without the phones going on sale in China, Apple took in some $6.5 billion, which is pretty amazing.
So far the reviews for the iPhone 6 and 6 Plus verge on the ecstatic, and huge crowds lined up Friday to purchase the new phone. You can see a roundup of photos and videos of the crowds from around the world on BGR and AppleInsider. The size of the crowds is much larger than the iPhone 5/5s launches. If you're lucky enough to have a new iPhone, or if you're eager to have a comprehensive guide to iOS 8 on your iPhone, you'll want to get the free iPhone User Guide for iOS 8. You can download it via iBooks on your iOS device or on your Mac, or via iTunes. Here's Apple's description:
Eager to upgrade to iOS 8, I connected my iPad to my computer and booted up iTunes. The iTunes software automatically backed up my iPad to my computer, as it usually does whenever I connect my iPad. Then I clicked on the update button and confirmed that I wanted to update to iOS 8. The update downloaded just fine, but then when it was installing I got a message on my computer that there was an unknown error. I looked at the screen of my iPad and nothing was happening in the progress bar. Basically it seemed frozen. I had to press the power button and home button simultaneously to force the iPad to shut down. Then when I restarted it, I got a message that I needed to restore to the original factory settings. Which I did by selecting that option in iTunes. Then once the iPad was restored to its original state, iTunes asked me if I wanted to set it up as a new iPad or to restore from the backup. I chose the latter, and when it was done, things were back to normal — and my iPad Air was running iOS 8.
Apple put on a good show on September 9, and on Friday, many lucky people will be the owners of a new iPhone 6 or 6 Plus. Now it's time to start gearing up the rumors for Apple's next event. According to AppleInsider, citing a source who's given accurate information in the past about forthcoming Apple announcements, Apple's next event will be in the second half of October.
You can now respond to incoming text messages from the lock screen or from within other apps. You no longer need to go to the Messages app.
Already the iPhone 6 is selling so well that some websites are down, and shipping time is now 3–4 weeks. The carriers, recognizing that the iPhone 6 is going to be a big seller, are offering great deals in an effort to poach customers from other carriers. According to CNN Money, Sprint has rolled out a deal just for the iPhone 6 that offers you unlimited talk, text, and data for $50 per month. Plus, with their new iPhone For Life Plan, you get the iPhone 6 for $20/month, iPhone 6 Plus for $25/month — with no money down. The iPhone for Life Plan also guarantees a new device every two years. According to Bloomberg, Verizon initially launched an offer of a free iPhone 6 if you traded in your old iPhone. However, the article says that Apple complained, and so Verizon changed their offer. You can get a $100 gift card for a 16 GB iPhone 4S up to a $300 gift card for a 16 GB iPhone 5s.
It will be fun to see how the Apple Watch is received next year. Some reviews have been a bit negative, but I continue to be wowed by the many cool and innovative features. I've never liked wearing watches, so I doubt I'd ever get one, yet I'm excited by what Apple has done. It does seem like a very narrow market, though, since the Apple Watch only works in conjunction with an iPhone. In addition, most young people today don't wear watches. Details about the watch beyond what Apple said on Tuesday are emerging, as journalists write about their experience with the device and glean info from Apple employees. TUAW has helpfully assembled some of these details. The most interesting is how Apple ensures Apple Pay security when the device isn't on your wrist.
I couldn't have been more impressed with the Apple Watch. It got huge play today at the event, and I feel that despite all the details presented, that information only scratched the surface. Once again Apple has shown extraordinary vision and attention to detail. Just like the iPhone created a new world of possibilities so too does the Apple Watch. It's yet another multipurpose tool that has an amazing array of uses. You can access apps such as Maps and Music and Health, you can use it to make calls or send messages, you can use it as a watch, you can use it to make mobile payments, you can use it as a health and fitness device, and more. Plus, the WatchKit platform lets developers create apps and notifications.
As was rumored, today's event ended with a performance by the band U2. And to top it off, Apple announced that U2's new album Songs of Innocence is available in the iTunes Store for free.