The iPad 2 has been a big hit to say the least. I think after acquiring the iPad the next thing on your mind is protection. I think we all want to protect our $500+ investment. Matter of fact, I want the most protection possible while offering faction to go along with it. To me, protection is very important but I want my case to be nice as well. I want go as far to say it must be fashionable but I think I've made my point. As customers, we want the most protection, while looking good at the least possible price.