By Todd Bernhard on Tue, 11/15/2016
What if you could get a 15 percent discount on all your app purchases, In-App purchases, movies, music, and even Apple Music subscriptions? You wouldn't turn that down, right? Well all of those digital items can be paid for with iTunes credit, and Staples has assorted iTunes gift cards on sale at 15 percent off. Simply buy them and redeem them in iTunes or the App Store app and your balance will show the full amount. Using iTunes gift cards, instead of a credit card with a high limit, is a good way to keep your kids from purchasing too many games and in-app purchases, too!
This is a really good deal when you consider iTunes credit can be used for more than apps and music. For example, if you pay for a larger size iCloud subscription, as I do, this credit can be used for that. A lot of developers don't like that Apple takes 30 percent off the top for their app revenue, but when you consider iTunes cards can be discounted at Staples, Costco, Wal-Mart, and other stores, in theory Apple is getting $0.85 on the dollar at most (and probably less because those cards were purchased via credit cards, and the retailer wants a cut.
So if Apple gets $0.80 for $1.00 worth of iTunes credit, and the developer gets $0.70, it's a pretty fair deal for the developer. And now, developers can get 85 percent of the revenue for subscriptions, after the first year. I would expect app developers to move from pre-paid apps to subscription-based apps, because of this change.