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All you need is Love (For Your Apple Device)

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Apple recently released a commercial (they call it a "film") called "Stickers" that show how MacBook owners love their laptops. They demonstrate this by the stickers that adorn the back of the LCD screen on their MacBooks. You've probably seen them before, with the numerous creative ways the Apple logo is incorporated into the design.



MacTech Conference Answers the Question, How can a Developer Keep Up with Apple?

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At the recent Worldwide Developers Conference, Apple released a ton of new tools, APIs, and, in a surprising twist, a brand new programming language called Swift. It can easily be overwhelming trying to be a developer, or system administrator for Apple Mac and iOS devices. You can try to use Google, StackOverflow, and books, but there's nothing like face-to-face instruction and interaction with experts and colleagues.



Photos of iPad Air 2 Back Casing Appear Online

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Most of the buzz surrounds the forthcoming iPhones, but we'll also be getting new iPads this fall. Everyone is expecting them to have Touch ID and an A8 processor, but not much else was known. Now some photos allegedly showing the back casing of the iPad Air 2 have been posted online, and, if legitimate, provide a number of additional details. 



New "Dreams" Ad Shows Multiple Uses of iPhone

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Apple is continuing its "Powerful" campaign with a new "Dreams" ad showing many different uses of an iPhone, from monitoring weather and taking emergency calls to making jewelry, translating language, and painting a mural. It's similar to iPad ads in the past, but this time with music in the background instead of poetry, featuring "When I Grow Up” by Jennifer O’Connor.



Could Apple Announce an iPhone Air and an iPhone Pro?

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All signs point to a 4.7-inch iPhone shipping soon, followed by a 5.5-inch iPhone a few months later. This would be the first time Apple announced two different iPhones in the same year, as long as you don't count the iPhone 5c, which was basically a cost-reduced, repackaged version of the iPhone 5. The features of the iPhone 5c weren't new, whereas these new iPhones will certainly offer larger screens and perhaps more features like a faster processor, a better camera, and longer battery life.



Obama Signs Bill Making it Legal to Unlock Your Phone

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You can now legally unlock your iPhone to use it with a different carrier or to be able to put in a different SIM card when you're traveling abroad. Such unlocking became explicitly illegal in January of 2013 when the Librarian of Congress, the official steward of the Digital Millennium Copyright Act, chose to uphold a provision of the DMCA that made it illegal to unlock a phone. Consumers were incensed, and over 100,000 people signed a petition asking Congress to pass a law making it legal. Both the House and Senate unanimously passed the bill, and President Obama signed it on Friday. You can read more in this White House press release.



Apple Reportedly Plans to Sell Phones for Carrier Plans with Early Upgrade Cycle

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Buying a new iPhone is great, but two years later you're wanting a new one and can't wait until your contract ends. Several carriers are now accommodating the desire of fanboys to constantly be upgrading to the latest and greatest by offering plans with early upgrade cycles. And the big news is that Apple is reported to begin selling phones for these plans as part of a pilot program in Apple Stores later this month. 



Rumors: iPhone 6 Announcement Sept 16, iWatch in December

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It's quite possible that Apple itself doesn't yet know when the iPhone 6 will be announced, since there are so many factors involved in ramping up production for the huge number of devices that Apple sells. 



Apple Tells up to 200 Beats Employees to Beat It (UPDATE: Okay, you've got three months)

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UPDATE: It might be because of the bad press, or a change of mind, or misreading tea leaves, but Apple wants folks to know that just about everyone at Beats is being offered a spot at Apple.  BUT, there are no guarantees after 3 months.  So the original report, that some are being asked to stick around only until January 2015 still holds true, but Apple wants you to see it differently.  So 500 Beats employees will become Apple employees... but many for just three months.

You would think a company as large as Apple could acquire a business of about 500 people for $3 billion and manage to find jobs for all of them, but alas, it isn't so. 9to5mac is reporting that as many as 200 of the employees from Beats have been let go or are being asked to stick around only until January 2015.



Apple News: The Price of Extra Storage is Dropping

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Apple has made some moves recently that could point to more affordable, higher capacity iPhones. First, they dropped the price delta for doubling the storage of iPod touch models. Before the move, customers had to pay $100 to go from 16GB to 32GB or from 32GB to 64GB. Now, that price difference is $50. This change was appreciated, but overdue. Considering that storage capacity prices have dropped since 2007, when the iPhone was first introduced, that $100 surcharge was out of date.



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