By Todd Bernhard on Thu, 05/07/2015
Google has at least one big advantage over Apple when it comes to voice queries, namely their eponymous search engine. Apple has had to rely on partners like Google, Bing, and Wolfram Alpha to deliver information in response to Siri queries. While Google has had years of experience in this area, Apple has always outsourced search. But, just as with Apple Maps, Apple doesn't want to rely on Google, or anyone really, if they can do it themselves. This way the company controls its own destiny.