iPhone Life magazine

News

Apple's New "Change Everything" Campaign for iPad Includes New Web Page

image

Sales of the iPad have been declining for a year, though it's still the most popular tablet on the market. Apple clearly hasn't given up on the iPad, as evidenced by their new marketing campaign that includes a 90-second commercial and a new area on their website. Titled "Everything Changes with the iPad," the website is oriented toward prospective iPad purchasers and possibly new users, showing how the iPad can change how they do things. The information is divided into the categories of Cooking, Learning, Small Business, Traveling, and Redecorating. In addition, there's a "Why iPad?" section that highlights third-party apps and the App Store.



Apple Watch Could Get Smaller, Add More Sensors

image

While some new owners of the Apple Watch are content to destroy it for the benefit of YouTube fans, other firms like iFixit and Chipworks are carefully taking their Apple Watches apart to check out the components inside. Chipworks has had some time to analyze the components and reached some conclusions. Here are some key takeaways.



Go For the Gold Apple Watch, For Less

image

There are 54 combinations of the Apple Watch, but that may still not be enough for some people. Third parties are making their own bands and even bands with batteries in them. But if you really want to stand out, you probably want a gold Apple Watch. If you don't have $14,000 to pay for a gold Apple Watch Edition, the folks at WatchPlate.com have a more affordable alternative.



Apple and VoiceOver Honored For Accessibility Efforts

image

Apple has a long history of making its products more accessible to the blind and other communities. Despite, or perhaps because of a scathing Reuters article that blasted Apple on the accessibility front, the American Foundation for the Blind just singled out Apple and will give them its Helen Keller Achievement Award. I can relate, as I work with the Association for the Blind and Visually Impaired, here in Rochester, NY, and have participated in focus groups and technology fairs; and I'll be there in a couple of weeks for another tech fair, because of my AllAccess app that reads menus to the blind. I also participate in the Visually Impaired iPhone Users Group on Google Groups.



How Siri Gets Smarter

image

Google has at least one big advantage over Apple when it comes to voice queries, namely their eponymous search engine. Apple has had to rely on partners like Google, Bing, and Wolfram Alpha to deliver information in response to Siri queries. While Google has had years of experience in this area, Apple has always outsourced search. But, just as with Apple Maps, Apple doesn't want to rely on Google, or anyone really, if they can do it themselves. This way the company controls its own destiny.



Rumor: Apple's Subscription Music Service to Launch in June

image

Rumors have been swirling about a music subscription service from Apple ever since they purchased Beats Music and Beats Electronics. Many are expecting Apple to unveil a subscription music service that will compete with services such as Spotify. For $10 per month you can listen to all your favorite music without having to purchase it. However, on Tuesday Billboard reported that Apple was having challenges finalizing the licensing deals with the content providers, raising the question of whether Apple would be able to announce the service at the Worldwide Developers Conference June 8–12, as many had been expecting. But 9To5Mac contacted their sources and learned that Apple is still planning to announce the service at WWDC and will launch the new service in late June as part of iOS 8.4 and iTunes 12.2.



Vainglory: A New Update and Partnership with ESL Leads to an International eSport Championship.

image

I had the pleasure of chatting with the folks at Super Evil Mega Corp again today, on the heels of their latest and perhaps one of their most significant update thus far. Along with congratulating them on their incredible success and the corresponding rave reviews from the core gaming community, we got to talk about their latest update and what the future holds for this ground-breaking title that has taken the gaming world by storm.



Consumer Reports Rates Apple Watch Ahead of Other Smartwatches

image

Consumer Reports has now conducted a series of tests on 11 different smartwatches, and the stainless steel Apple Watch came out on top. The tests looked at durability, health functionality, readability in bright and low light, ease of use, and ease of interaction. The sapphire crystal display of the stainless steel Apple Watch outperformed all other watches on the scratch test, earning a score of 9 on the Mohs test (meaning that the only mineral that could scratch it is diamond). The Apple Watch Sport, which has Gorilla Glass, didn't do as well and was on par with other watches that use Gorilla Glass.



Apple TV Remote Control to Get a Refresh

image

The Apple TV is due for a refresh and signs point to a June announcement, at Apple's Worldwide Developers Conference. The box might not be the only element to get an upgrade, as reports suggest the remote control that ships with the Apple TV, and is sold separately to control Macs, could get a touchpad. I was just setting up a current version of the Apple TV at a friend's house today and it was a pain trying to use the arrow keys to enter an email and password. Usually I use the Apple Remote iPad or iPhone app which adds touchscreen control and a virtual keyboard. It will be a nice addition if the next generation of the Apple TV includes an improved remote control.



Celebrate Star Wars Day With Some Inspired Gear

image

May 4 ought to be a national holiday. That day is known as Star Wars Day, as in "May the Fourth be with you!" Fortunately, there are a ton of accessories that can get you in the spirit of Star Wars. A year ago, I reviewed the SMS Audio Boba Fett headphones and I still use them, so I can report that they have held up well. It was nice to learn that SMS has expanded their Star Wars-themed offerings to include Darth Vader, Chewbacca, Tie Fighter, and R2-D2 versions. They are adorable and each one has a unique design that will be appreciated by any Star Wars fan. The headphones are packaged in a gift-worthy box that includes a carrying case, poster, sticker, cleaning cloth, and certificate of authenticity that extend the Star Wars theme. These new headphones are available for pre-order, and early adopters will receive a free t-shirt as well.



Syndicate content