By Todd Bernhard
In pinball, 'tilt' is a bad thing, but Technocel just launched a new brand/subsidiary called TYLT and it's a refreshing, overdue shift from their traditional line of black/gray boring but necessary power accessories. Indeed I wasn't planning to attend their press conference because what new or interesting products could they come up with? Longer coiled cables? Eco-friendly packaging? Ho hum.
Surprise, surprise, surprise! It looks like Ikea or Frog Design had their way with the product line and the TYLT products could easily find a home at the Museum of Modern Art, let alone the Apple Store.