By Todd Bernhard on Mon, 06/23/2014
Armchair athletes may be fine with products from FitBit, Jawbone, and the like, but Apple appears to be going for top shelf athletes. This fall's announcement of an Apple iWatch is an all-but-foregone conclusion, but the difference may be that Apple is seeking the feedback from star athletes like Kobe Bryant. The Beats acquisition demonstrates Apple's attention to celebrity endorsements. While rappers and musicians care deeply about sound quality, professional athletes care deeply about their health!