By Todd Bernhard
Apple has rarely been the first to enter a market. The company often innovates on design, integration, and quality. That's how the company entered the smartphone market. There were smartphones before Apple (and I owned most of them) but Apple made a sleek multi-touch integrated device. There were music players before the iPod, and tablets before the iPad, and the list goes on and on. Likewise, there have been electric cars, even self-driving ones, and yet Apple hasn't even publicly acknowledged its efforts in that field.