The new iAlbums app was designed to bring back the experience of buying more than just a song when you purchase music. In the past when you purchased music it would typically come with the CD (or tape or record) along with a bunch of information about the song and the artist. Since people began using programs such as iTunes to download their music they no longer got any of these extras. They just get the song to play in their mp3 player. While the music is the primary reason people like purchasing songs, it is much more enjoyable when they get the full experience.