As people across the world slept on Wednesday night, Microsoft subtly shifted the branding associated with SkyDrive, the company's Dropbox, Box, and Google Drive competitor. The now rebranded OneDrive, offers a basic storage capability across devices. The initial allocation is an interesting 7GB. To get you started, mobile users who choose to backup their photos to OneDrive will be rewarded with an additional 3GB, bringing the storage capacity for new users to 10GB. Like Dropbox before it, OneDrive now encourages its adherents to send out referrals. Each referral that takes up the offer returns 500MB in incremental storage, maxing at 5GB of extra free storage.