Comic-Con International is the Mecca of Pop Culture. It started in 1970 as a place for comic book fans to get together, trade and buy comics, and meet their favorite writers and artists. In the last ten years, it has grown to become "the place to be" for all pop culture fans. Hollywood studios, in particular, have utilized Comic-Con to put their most exciting new films and televisions shows in front of an appreciative audience, and even bring down big name stars to greet the rabid fans.
Comic Con's iPhone app made life easier for attendees at its massive annual convention