iPhone Life magazine

Safeway

Safeway's New App Reinvents Shopping Experience

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Last week, as I was walking through my local Safeway, a louder-than-usual announcement came over the internal sound system, informing shoppers of the new Safeway app. I downloaded it immediately using the store’s WiFi, but didn’t know which e-mail address was tied to my phone number. So I had to wait until I got home to explore.

Sign-up for the service required the web (unless you are new to the Safeway rewards program, and then you can sign-up on the app). I linked a new e-mail address to my phone, registered on the web and started browsing.



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