Huntington Beach, CA, May 26, 2011: olloclip, a new and innovative quick-connect camera lens solutions for the iPhone 4 has crossed the halfway point on the community-funding site Kickstarter.com. Under the Kickstarter model, projects seek to raise specific funding goals through a pledge/reward system. Once the goal is met, the project funds. With a little over 10 days left, the olloclip has already achieved well over 300% of its initial funding objective. 88% of olloclip ‘Backers’ pledged at the $45 level which entitles them to the first production units when they ship. Supporters continue to back the project at a strong rate as the $45 pledge level represents a 25% discount to the anticipated retail price of $60.00.