One amazing thing about Macworld was to get demos of under-the-radar apps and see how good they are. You begin to realize that there are many unheralded gems. One such demo was iFiles ($2.99). It is primarily a file manager. That in itself was impressive — seeing a hierarchical system of files like I might view in my Mac's finder. It was as if suddenly there was a new window onto the iPhone. And it lets you manage not just the files on your iOS device, but also across multiple accounts in the cloud, such as Flickr, Google Docs, MobileMe, Dropbox, Box.net, and more.