According to an interesting post on 9To5Mac, only 20 percent of iOS users are even aware of the free Apple Store app. Apple wants to change that and will be releasing a new version next Tuesday that will include temporary free downloads as a way to get more people to use the app. Apparently the offerings will include apps, music, and books. This will encourage users to buy more content from Apple and also bring more attention to the Apple Store app itself. And according to 9To5Mac, Apple hopes this will help achieve its recently stated goal of selling more iPhones through its Apple Stores. Currently, 20 percent of all iPhones sold are purchased from Apple Stores, and according to rumor, CEO Tim Cook wants to raise that figure to 50 percent. He views the iPhone as a gateway product—a way of introducing new customers to Apple's full line of products. If people purchase their phone at an Apple Store, they get more exposure to Apple's iPads, iMacs, MacBook Airs, etc.