Recent App Reviews
Top selling app developers discuss marketing strategies that didn't work
In the last issue we examined samples of some of the winning strategies used by some of the most successful app developers out there. Positive marketing strategies and tips are even more crucial in the vast app ocean. This will become even more important with the influx of new apps developed for the iPad. For an app to be successful, you need to get the word out and have it stand out from the crowd. Since Apple doesn't help developers with marketing specifics, it is even more crucial to learn what works and what doesn't work in a hurry.
In this second part of the series, we are going to examine what marketing strategies didn't work for these developers and should be avoided.
Excerpt from iPhone Design Award-Winning Projects
iPhone Design Award-Winning Projects, by Chris Dannen, profiles developers who have received the prestigious Apple Design Award for iPhone app excellence. This book explains what makes these apps truly standout, including explanations of great user interface design and implementation, as well as the code under the hood that makes these the most responsive, intuitive, useful, and just plain fun apps running on the iPhone.
I first wrote about The Game Trail (free) last fall. It's now been updated, and has hit a number of milestones, including 100,000 active users and 500,000 videos served. It has video reviews/previews of thousands of games so that you can quickly find the ones you like. It's a good way of discovering games that get overlooked.
What do these 1500 new APIs give us?
The release of Apple's newest operating system for the iPhone, iPad, and Touch devices was introduced with 1500 new APIs for developers to explore. When expanding the platform, Apple identified "tent poles" of functionality necessary to support a richer app experience. The iPhone SDK 4 arrives with seven new tent pole features for users and services for developers. Much like the release of OS 3, Apple has maintained compatibility of the new OS to all Touch platforms while limiting some of the new functionality to Gen 3 hardware.
Developers receive the new iPhone OS 4 with all the APIs necessary to take their 185,000+ apps to the next level.
Using the iPhone for specialized business purposes
While the vast majority of nearly 200,000 apps in the App Store have nominal value, there are many apps that actually help business users do their job better and more effectively. Here we look at a day-in-the-life of a couple of professionals in commercial project management and commercial property development and how the iPhone is helping them remain productive while on the go.
Commercial Project Management and the iPhone
by Noel Ragin
New app helps business use storyboarding to more effectively communicate ideas.
In the age of the Internet, I've learned to love communications: charts, spreadsheets, data, and pictures. They all play a role in helping me carry out consulting projects without leaving the comfort of my home in Keystone, Colorado. This is one reason I explored the business possibilities of StoryPages ($2.99; app2.me/2388).
Lawyers take advantage of these general and specialized apps
For years, mobile communication in the American law firm has been based primarily on the BlackBerry, but the tide may slowly be turning to the iPhone. The much-buzzed-about Apple device has gathered legions of devoted fans, including attorneys who appreciate the phone's Web browsing capabilities and ever-expanding catalog of apps. And with online communities of iPhone-centric lawyers forming around blogs like iPhone J.D. and The Mac Lawyer, it's easy for novice iPhone users to learn how to use their new devices in a professional capacity.
Michael Bunin of My Boys uses his iPhone to stay in touch, update his Facebook fan page, and pass the time between scenes.
As a "Professional Mom," I know how the iPhone makes life easier for me, but I wondered if it makes life easier for others. I visited my friend, Michael Bunin, on the Paramount Studios set of the TV hit comedy, My Boys. They are currently shooting the fourth season of the show on TBS. Michael has been a professional actor and stand-up comedian since the 90's and has appeared on CSI, Scrubs, iCarly and in The Soloist with Jamie Foxx and Robert Downey, Jr.
Another of my favs to hopefully become a big hit now on iPad...press release/links follow: Alexandria, VA., -- May 6, 2010 -- Vito Technology today announced its Solar Walk App for iPad is available on the App Store. A comprehensive addition to Star Walk, Solar Walk shows a 3D model of the Solar System with detailed info about each planet. It gives users a beautiful, educational, and interactive walk around the Solar system on their iPads.
I reviewed Slug Wars for iPhone and iPod some time ago. The game is fun on multiple levels, but now you can go head-to-head on your iPad with To Shell and Back (get it on iTunes here) with up to 4 of your slug lord buddies! To Shell and Back (gotta love that name) completely reworks Slug Wars with all new units, towers, gameplay and a unique storyline created especially for iPad.