The reality is that match 3 games - the genre made famous by the game Bejeweled - are currently a dime a dozen in the App Store. So what does a developer need to do to make their take on the match 3 game stand out from the crowd? I'd say that taking lessons from Treasures Of Montezuma would be a great start. I have several of the hotly anticipated iDevice titles that have come out over the past couple of months sitting on my device, yet I find myself continually drawn to playing TOM instead. To me that speaks to both the addictive nature of the genre and the creativity the designers employed to make TOM a match 3 experience unlike most others on the iDevice.