I recently had the chance to chat with Zvika Ashkenazi, the CEO of MobileAppLoader.com and I was able to learn some very interesting things about his company, the services it provides and I also learned how to track App Store sales.
Zvika sent me a graphic detailing January 2010 metrics for DIY iPhone apps. According to the graphic, MobileAppLoader was responsible for creating 436 apps for their customers which include realtors, auto dealers, restaurants, and hotels to name just a few categories.
As you know from my previous posts here, a number of companies have launched in the last year or so to help people and businesses create their own applications, not just for iPhones, but also for other platforms like Android and Windows Mobile. Previously, this sort of service was unheard of. If one wanted software developed, it could get pretty pricey. For large corporations, this was considered 'the cost of business', but for individuals and smaller companies, personalized or customized software was often out of reach.
Now, some people themselves are talented programmers themselves and can make their own apps. Some companies have developers on staff, while some companies can afford to hire an outside developer for a specific project - at a cost of $5,000 to $25,000 - to develop an application from scratch, that kind of budget is out of the reach for many people. Of course, one can get it for less, but even so, a ball-park bargain-basement sort of figure is still around $2,500. And most aren't looking to create super-sophisticated software, and don't really need to consider spending that sort of money anyway.
At the present time, MobileAppLoader claims that they are the #1 Do-It-Yourself iPhone App company. These stats do not include companies which build apps from RSS feeds or companies with less than 30 apps. Zvika explained that he generated this information by typing the name of the developer into iTunes. Now that I know how to do this, I anticipate hours of fun
Since MobileAppLoader doesn't build their apps via RSS feeds, I was curious as to their process. It's done by what Zvika described as a unique "App in a Snap" Wizard. A user signs up for an account on their site, and selects their business category. Then they chose a design from Iron, Bronze, Silver and Gold offerings and upload four images and type in certain details (contact info, URLs, feeds, text, etc...) and finally hits 'submit'. Behind the scenes, the content is then converted to a native iPhone app using objective-C using the Apple X-code development tool, and that process is then followed by a a quick quality assurance to make sure everything is working properly before the app is sent to Apple for review.
Apps built from RSS feeds can be very handy, but MobileAppLoader is very proud of the real-time interactivity of the apps they build using this method. For example, they've built a number of apps for towing companies and the apps include the ability to tell the towing company where you've broken down, show them a picture of your car and ask them to come and get you. So the app makes use of notifications, GPS and the camera. And that's just one example. Auto dealer apps include the ability of the dealer to notify a customer of their next service appointment. Prices start at $59.99 for setup and $4.99 a month.
If you've been paying close attention, as most developers do, to the App Store, you may have noticed some changes.
- New Releases only show BRAND NEW apps, i.e. version 1.0
- Updates are not included in the New Releases
This is potentially a good thing for users but there are some downsides.
The good news is, you won't have to search through old apps to find new gems. It might also discourage developers from submitting minor updates just to be featured on the New Releases page. That will also cut down on approval time as fewer apps need to be reviewed.
Apple recently announced a major shift in how they treat free apps and I have been mulling over what it means to developers, in addition to end users.
In the past, "In-App Purchases", or the ability to add features to an app, were only available for paid apps. Free apps could not be upgraded, short of purchasing the paid version separately. Now, users of these free apps can purchase upgrades.
On one hand, more choices are a good thing. But I have some concerns.
How my world changed when I got an iPhone
I’m a refugee from the land of the dinosaur phone, where you hit a button three times to get a “C” and four times to get an “S.” You can imagine how my world changed when I got the iPhone. My first discovery was that the onscreen keyboard makes it a lot easier to compose and send e-mail or texts. I love that I can access my three e-mail accounts wherever I am. I no longer have to wait until I get to the office to be on top of the action.
Christine spoke about WeatherBug. “I believe that you should have information on when the storm will reach you. It is very important to determine how much time you have to get last minute items in order. The app that I find most useful for this is WeatherBug...”
WeatherBug allows users to keep on top of current conditions.
These iPhone apps and accessories will help you survive major or minor natural disasters
Owners of the iPhone appreciate its easy-to-use interface, functional Web browser, and the variety of apps available through iTunes, but one family from Carbondale, Illinois has a more important reason to love it. Earlier this year, Christine, Alan, Jordan and Claire Rankin had to endure some very harsh, Midwestern weather, which included high-speed winds, torrential rain, and baseball-sized hail. It damaged their home, and left the Rankin’s without power for over a week. I spoke with Christine afterwards, and she shared with me how the iPhone helped them get through this natural disaster.
Released earlier this year, AccuWeather also has a solid range of features. It automatically determines your location and offers an array of weather forecasts and other information. Features include animated radar and satellite info, 5-day local forecasts, hour-by-hour forecasts, weather videos, health weather indices (air quality, a flu index, etc.), graphs that show the probability of severe weather over the next eight hours, and weather alarms.
AccuWeather gives you an array of weather forecasts and other info.
This one is also on the top 20 list of free apps. The Weather Channel is rich with features, including location-based conditions and forecasts, in-motion radar maps, traffic cams (for selected areas), weather alerts, video forecasts, and the ability to customize the features and store your favorite locations.
The Weather Channel app gives you forecasts, weather alerts, in-motion radar maps, and more.
As a resident of Texas & someone who is generally interested in watching the weather, I was very happy to see WeatherBug for the iPhone. There are 2 versions available: WeatherBug (FREE) & WeatherBug Elite (.99c). Both are very good apps. I 1st had the free version, then upgraded to the Elite version so I could have ALL of the features.
Bright, sunny layout with lots of info
Given the sheer volume of weather information we have available these days, it is crucial for a mobile weather app to present this information in an easy-to-access layout.