Apps: Social Networking
As an app developer, I'm always trying to find ways to make my apps more visible, and one way is to email existing customers, who have opted-in, about new apps. But plain old text emails don't stand out, and if you get too fancy, the emails might not display well on mobile devices. By definition, my mobile app customers have iPhones (or Android) and most users read their email on smartphones so proper formatting is important.
Yo. No really, just yo.
Sometimes there are those apps that are so simple, so basic, so mind-blowingly elementary that they take off and rack up thousands of users, leaving you scratching your head and thinking, "Dear God, what have tweens done to this world?" Enter Yo (free), a new social networking app that became popular this week, racking up $1 million in angel funding and gathering over 50,000 users.
Skype for iPhone 5.0 (free) was released Wednesday, and according to the Skype website, it has a new look and much faster speed. New features include the ability to send messages to people who are offline. The redesign gives in an appearance smilar to that on Windows Phone and Android devices. The app has been rewritten from the ground up. Here's how Skype describes this new version:
The Foursquare team hinted at impending changes to their check-in app back in early May. The resulting app, called Swarm, provides a quick and easy way to check in with friends who are nearby.
A new app from Facebook called Paper - stories from Facebook (free) is now available in the App Store. You can read more detail about this app and see a demo video in a previous post. The app offers the same sort of immersive experience as the popular Flipboard app, with an attractively designed presentation of your newsfeed. It also offers news on a wide range of your favorite topics taken from the news media.
With the proliferation of mobile apps, there seems to be two growing trends—mobile dating and photo or video sharing.
In fact, a recent report by Pew Research Center shows that 7% of cell phone apps users (representing 3% of all adults) say that they have used a dating app on their cell phone. Two-thirds (66%) of online daters have gone on a date with someone they met through a dating site or app, and nearly a quarter (23%) of online daters say they have met a spouse or long term partner through these sites.