Apps: Social Networking
Skype has now released a new version of their popular calling/videoconferencing/chat app, giving it a new look and feel in keeping with the design of the new iOS 7 software. A post on the Skype blog also outlines new features that enhance accessibility:
I must admit, when I first learned of SnapVerse (free), based on the name, I was worried that it was another anonymous texting app in the vein of SnapChat, and I had no need for that.
But I was wrong. SnapVerse is more like Vine plus GarageBand, as it lets you take videos up to 20 seconds and mash in your favorite music and sound effects. Videos can be full size or square, as with Vine.
Backdoor (free), which works with Facebook and Google+ sign-in, is a social-messaging app created by Daniel Singer, the teenage co-founder of YouTell. YouTell is an anonymous web service that allows you to invite friends to comment, without revealing their identity, on questions you present to them. The idea is that they can answer your questions truthfully while remaining anonymous.
Backdoor provides a similarly anonymous messaging service that your friends can use to text you. The hook is the unknown identity of your texters, with in-app purchases required to unlock clues to their true identity.
Facebook's newest update for iOS includes blue check marks for verified celebrities, public figures, and brands. Facebook announced the verified pages and profiles back in May, similar to verified accounts used by Twitter and Pinterest.
Facebook says verified pages are reserved for those belonging to "a small group of prominent public figures, such as celebrities, journalists, government officials, popular brands and businesses," with a large following. Facebook eventually added the update to profiles as well.
Not all authentic pages on Facebook are verified based on number of followers, contact information, etc.
Businesses need to manage social media in an efficient and effective way. As popular client software like TweetDeck—once a cross-platform social media management tool of choice—became the captive property of Twitter, such social media management apps options narrowed.
Enter Viralheat (free). Viralheat is an app and service that offers comprehensive management of all major social networks. The iPhone app offers the ability to create posts for Twitter, LinkedIn, Facebook, and Facebook pages associated with an account. The application also permits the future scheduling of posts.
Getting started with the app is as simple as creating a new Viralheat account or logging in with Twitter or Facebook (I always recommend a separate account should any party involved become untrustworthy).
The popularity of social networking sites and smart mobile devices are growing side by side, and 91 percent of mobile Internet usage now involves social media activities. Apple knows the importance of social media and has made it extremely easy for users to access and share to Facebook and Twitter directly from their iPhones, iPads, or iPods. With iOS 6, users can manage their social media accounts right from the settings menu.
Apple is keenly aware of the social sharing habits of its users, and with iOS 7, Vimeo and Flickr will get special treatment generally reserved for Facebook and Twitter. Twitter was the first to find a place in the heart of Apple's operating system—integrated with iOS 5—whereas Facebook had to wait for iOS 6. Mainly for users with Chinese settings, Apple also has integrated Sina Weibo. These features are immensely popular with Apple mobile users and the rumors that Apple may integrate other social media websites in future seem plausible.