Released today, the new application is a free download from the App Store for iPhone, iPad and iPod Touch devices. Within moments, you can shop online for products and accessories via this fast and convenient interface without having to fire up your mobile browser. The interface is streamlined for mobile usage with a clean look and feel and a familiar App Store layout.
Editor's note: This article was commissioned and submitted by Mitchell Waite, the publisher of iBird Explorer and CEO of Mitch Waite Group. Laura Kammermeier is a respected voice in the field of birding and has previously published on the subject of iPhone apps. We normally don't encourage submissions from app developers, when they concern apps or accessories they develop.