The iPhone can help you during, before and after you present, but only if you have the right apps. This Public Speaking Apps article from the communications site thespeakerpoint.com, reviews a few of the most prominent public speaking apps. Here are the hightlights:
We examined marketing strategies that proved to be unsuccessful for app developers and their products in the Summer 2010 issue (iphonelife.com/issues/2010Summer/Thumbs/iPhoneAppMarketingSecrets). However, positive marketing strategies are much more crucial if you want your app to stand out in the vast ocean of titles in the App Store. For this article, I asked some of the top selling app developers about the biggest marketing obstacles they faced and how they overcame them. Here's what they had to say.
It was 1982 when dBASE first appeared in computer stores. At the time, I was pretty busy with FireFile, which later went on to become LapLink when the term “laptop” was eventually coined. dBASE was a simple data management tool for personal computers, but it included a scripting language that made it possible to build some relatively complex and comprehensive applications.
A key advantage to dBASE was its “late binding” architecture. This simply means that the scripts are interpreted when the user actually runs the application. These interpretive database apps require a “run-time” core and the scripts that form the basis of the application.
In life, a second chance is rare. In the mobile space, it's becoming the norm. The reason for this is the pace of technological evolution. Emerging technologies produce gains in productivity that make existing systems obsolete. As a consequence, the life cycle of systems is decreasing rapidly. In fact, over the last four years my team has completely overhauled our mobility infrastructure, twice.
The first time, four years ago, was due to obsolescence.
The information technology field in an enterprise means constant change. It means that new gadgets come and go on an almost annual basis and that we frequently have to look at industry-wide changes. Many IT departments are built around the idea that a solid command and control structure can keep users from harming their devices and therefore keep support costs down.
The iPhone is cool. Apple has spent a lot of time developing a device that is both a feature-rich platform and simple to use.
Sales fuel every aspect of business. Whether you're selling a product to a client, selling a solution in customer support, or selling yourself to get a job… everybody sells. There are tons of books, tapes, and sales aids to help you with this. But one of the most important tools is only now coming to light.
The iPhone is the ideal platform for eBooks, audios, and other sales aids. It's always available before a sales call, while you're exercising, or when you're preparing for a meeting. The impact of having a 24/7 sales coach in your pocket is huge!
Any sales team knows that efficiency and effectiveness are keys to optimizing sales. Jason Faulkner, U.S. sales manager for Degelman Industries, says that Apple's new iPad has helped him greatly in advancing his iron-selling process.
Filling the gap between the laptop and smartphone, both in size and capabilities, the iPad is forging a new path not only in the world of technology but in the business realm as well.
Cleaning up sales pitches
Faulkner purchased his iPad in early April of last year and began integrating it into his sales pitches immediately. One of the first things he did was transfer all of his product and business literature to the mobile device.
There are many different ways that today's hottest consumer technology can be used for business applications. While most organizations that use handheld barcode scanning technology still utilize ruggedized industrial-strength devices from companies like Motorola or Intermec, there is a growing trend toward using off-the-shelf consumer technology as a replacement for these often extremely expensive devices.
For example, in late 2009, Apple replaced their Windows Mobile-powered devices from Symbol/Motorola with iPod touch devices and a Linea Pro sleeve.