Businesses need to manage social media in an efficient and effective way. As popular client software like TweetDeck—once a cross-platform social media management tool of choice—became the captive property of Twitter, such social media management apps options narrowed.
Enter Viralheat (free). Viralheat is an app and service that offers comprehensive management of all major social networks. The iPhone app offers the ability to create posts for Twitter, LinkedIn, Facebook, and Facebook pages associated with an account. The application also permits the future scheduling of posts.
Getting started with the app is as simple as creating a new Viralheat account or logging in with Twitter or Facebook (I always recommend a separate account should any party involved become untrustworthy).
New apps are arriving in the App Store at such a rapid pace it can be a real challenge to find the stellar entries. This week we'll take a look at a handful of newly released, noteworthy apps worthy of special mention.
1. The Loop (Free)
This new subscription-based magazine is the brainchild of longtime Apple journalist and reporter Jim Dalrymple. He will publish The Loop magazine twice a month, and it will cost $1.99 per month. The Loop magazine app is not just a spin-off of the Loop’s website online. This stand-alone app will feature articles written by some of the great authors in the field of Apple journalism, with all if the articles being written exclusively for the magazine.
While Dalrymple doesn't officially work for Apple, it's safe to say he has his finger on the pulse of the company.
Moxtra (free) brings together real-time collaboration and personal knowledge management in an app designed to help people collect their artifacts of work or play. Moxtra lets you not only share your projects with others, but work on them together across a variety of mobile modalities. Many people compare Moxtra to Evernote or to Microsoft’s OneNote, and to be honest, there are overlaps.
There is nothing new about collaboration. Lotus Development, now part of IBM Corporation, created the first large-scale enterprise solution with Lotus Notes. Developers designed and built Lotus Notes and all other current collaboration solutions during the era of client-server computing, where internal servers hosted databases accessed by desktop computers. We now live in a post-PC world where devices need different tools and workers have widely different expectations.