I have written about apps by this developer before. Intersog writes interactive educational apps for the business community. They are very extensive and well worth the $20 normal price. There are a couple of their apps available for free. I am not sure for how long they will remain free so hurry.
We examined marketing strategies that proved to be unsuccessful for app developers and their products in the Summer 2010 issue (iphonelife.com/issues/2010Summer/Thumbs/iPhoneAppMarketingSecrets). However, positive marketing strategies are much more crucial if you want your app to stand out in the vast ocean of titles in the App Store. For this article, I asked some of the top selling app developers about the biggest marketing obstacles they faced and how they overcame them. Here's what they had to say.
It was 1982 when dBASE first appeared in computer stores. At the time, I was pretty busy with FireFile, which later went on to become LapLink when the term “laptop” was eventually coined. dBASE was a simple data management tool for personal computers, but it included a scripting language that made it possible to build some relatively complex and comprehensive applications.
A key advantage to dBASE was its “late binding” architecture. This simply means that the scripts are interpreted when the user actually runs the application. These interpretive database apps require a “run-time” core and the scripts that form the basis of the application.
In life, a second chance is rare. In the mobile space, it's becoming the norm. The reason for this is the pace of technological evolution. Emerging technologies produce gains in productivity that make existing systems obsolete. As a consequence, the life cycle of systems is decreasing rapidly. In fact, over the last four years my team has completely overhauled our mobility infrastructure, twice.
The first time, four years ago, was due to obsolescence.
The information technology field in an enterprise means constant change. It means that new gadgets come and go on an almost annual basis and that we frequently have to look at industry-wide changes. Many IT departments are built around the idea that a solid command and control structure can keep users from harming their devices and therefore keep support costs down.
The iPhone is cool. Apple has spent a lot of time developing a device that is both a feature-rich platform and simple to use.
Sales fuel every aspect of business. Whether you're selling a product to a client, selling a solution in customer support, or selling yourself to get a job… everybody sells. There are tons of books, tapes, and sales aids to help you with this. But one of the most important tools is only now coming to light.
The iPhone is the ideal platform for eBooks, audios, and other sales aids. It's always available before a sales call, while you're exercising, or when you're preparing for a meeting. The impact of having a 24/7 sales coach in your pocket is huge!