Everybody loves shopping, and shopping online from the comfort of your home has its own perks. But over the past couple of years, the focus has been moving beyond e-commerce and into m-commerce.
There are over a billion smartphone and tablet users all over the world, with new users jumping on the bandwagon every single day. According to InMobi’s 2014 Mobile Media Consumption Report, at least 83 percent of shoppers with mobile devices plant to make a purchase on their device this year. In addition, 48 percent of the respondents listed media consumed on their mobile devices as having the most influence on their purchase decisions.
Moreover, the app culture is increasingly influencing the shopping culture. Let’s have a look at how mobile apps are changing shopping habits.