I had the opportunity to try the Otterbox Defender and Symmetry Series ($39.95 - $59.95). OtterBox gave me a variety of cases to try, in assorted color combinations. They offer a dizzying array of choices and have come a long way since the old days of basic black cases with the rare yellow or white option.
Apple products have always kept their value pretty well and there is a healthy marketplace for used MacBooks, iPhones, and iPads. I don't mind the "Apple Tax" because I'm likely to get a good portion of that value back at trade-in time. My Pebble Watch, which sold a year ago for $150, is only worth $20 on trade but the $349 Apple Watch should do better. Cnet is reporting that Gazelle already has plans to take in, and sell, used Apple Watches.
Steve Jobs was a great salesman. Perhaps too good. He lured John Sculley away from the CEO spot at Pepsico by asking him if he really wanted to be selling sugared water for the rest of his life. Sculley became Apple's CEO and within a year, Steve Jobs was kicked out of Apple. He formed NeXT, which Apple ended up acquiring and Jobs returned to Apple, like Moses returning from the wilderness and the rest is history. But that sales pitch hit home during Apple's Spring Forward keynote. Tim Cook showed a slide of a Coca Cola machine that accepts Apple Pay. The very next day, I saw one of those machines at a college campus, and it occurred to me that Apple is now "selling" sugared water!
Apple's iOS 8 is chugging along quite well, as Apple now reports that 77 percent of iOS devices are using iOS 8. AppleInsider is citing Apple's App Store statistics, stating that Apple's iOS 7 still commands 20 percent share of iOS devices, at least of those that visited the App Store. That means 97 percent of app customers are using the current (2014) or last generation (2013) operating system. This is important to developers, myself included, as it means we can focus on the latest features without leaving too many potential customers behind.
Apple may have just updated a bunch of products and introduced some completely new ones, like the Apple Watch, but there are quite a few products on their price list that are overdue for a refresh. The iPod line hasn't been touched in almost two years. Considering they list for close to the price of an iPad mini, Apple may feel that customers can get a bigger device for the same price, or buy an iPhone or use a hand-me-down iPhone, without a cellular contract, as a de facto iPod touch. The Apple Watch could take the place of the iPod nano, but at a much higher price.
Microsoft is reinventing themselves, and using Apple as a blueprint in some ways. Today's news has them making Windows 10 a free upgrade, albeit for a year, for existing Windows 8 customers. Even users of pirated copies of Windows, which are reportedly 75 percent of China's Windows users, will be allowed to upgrade for free. Apple also does this, but they make money on all of the Mac hardware. Microsoft needs to keep Windows' market share high, and fight off Chromebooks on the low end and gain inroads against Android tablets and iPads as well. Plus Microsoft is now in the hardware business and has been for some time. So they can afford to make less profit on the operating system.
Every year, analysts predict the Apple TV will offer a la carte Cable TV channels, and every year they are wrong. Sure, some channels like HBO and ESPN have added "apps" or buttons to the Apple TV, and the HBO NOW announcement, during Apple's Watch event, help Apple inch along towards a set top box replacement. This year is no different, as the Wall Street Journal is getting a little more specific and stating Apple could add about 25 channels and could do so this fall.
I had the chance to try the Pronto Smart Remote ($49.99). It's a nice, affordable way to turn your iPhone into a universal remote control, and it will get better when the Apple Watch is available. The makers promise to make the app work with the Apple Watch, so you can control your TV and A/V equipment from your wrist! How cool is that? The Peel iPhone app also works as a TV guide, but it would be nice if it could leverage the full screen of an iPad. The app talks to the Pronto base station that sits within line of sight of your A/V equipment.
I saw Fugoo's speakers at the Consumer Electronics Show in Las Vegas. Recently, Fugoo gave me the opportunity to try its Sport Wireless Speakers ($199). Fugoo offers a wide variety of speakers, with different materials, textures, colors and capabilities, but they all have one thing in common. They are substantial both in weight and sound quality. And these speakers are waterproof, not just splash proof. At CES, Fugoo drenched their speakers in water and they kept on rocking!
The Apple Watch will be available in a wide variety of configurations, but there is one more way to personalize your Apple Watch that Apple didn't even mention. If you purchase the Sport version, and pick up a second Sport band in a different color, you could mix and match and have a band that is part green and part blue for example. You could use any combination of black, white, pink, blue, and green, perhaps to reflect your favorite sports team or college colors. (I can't do that for my college, since Carnegie Mellon's official "colors" were plaid!) I put together an animated GIF showing the possible color combinations.