Apple has switched processors before. Apple switched Macs from the original Motorola 68000 series of CPUs (Central Processing Unit) to the PowerPC RISC (Reduced Instruction Set Computing) chip codeveloped by IBM and Motorola, and later to the Intel x86 family made popular by Windows PCs. But it was not without controversy, and they had compelling reasons to do so, such as performance and availability. As if by clockwork, there is another rumor that Apple might do it again, this time with the ARM chip used in their iOS product line. Apparently, according to Apple Insider, Apple is testing a MacBook Air type device running with an ARM chipset.
Apple's WWDC (Worldwide Developers Conference) is less than a week away, and while most of the anticipation is around the rumored Beats acquisition, Apple may have "one more thing" to surprise us with. Apple TV is due for an update; and rather than focus just on entertainment, according to the Financial Times via MacRumors, it looks like Apple is working on a Smart Home platform, and the Apple TV could be one component of that. TV-based competitors like Time Warner offer "Intelligent Home" that lets customers control smart devices such as lights, thermostats, and webcams from apps. Apple already has a section on its online store labeled "Connected Home."
Apple just dropped the $50 minimum to earn free shipping at their online store. This coincides with a Father's Day marketing campaign. (Do my kids read this blog? hint, hint...) Since the average kid isn't likely to drop $50 or more on their dad, this might be the extra incentive needed to shop at Apple.com.
Apple is an American success story. And 'merica is all about freedom. Free Speech. Free Press. Freedom of Religion. Even Freedom Fries. Lately, that includes the freedom to smoke marijuana in a few states. Mind you, drugs have never been for me, nor are games that glorify drug dealing, but they exist and give people a (vicarious?) glimpse into the underworld that is the illegal narcotics business. Breaking Bad made a ton of legitimate money off illegitimate activities. Likewise for The Sopranos or The Godfather. I love those movies and TV shows, and would hate to have had some censor decide not to let me watch them.
As big as Apple's proposed "spaceship" campus in Cupertino is going to be, apparently Tim Cook observed "We're gonna need a bigger ship" to paraphrase Roy Scheider in Jaws. Neighboring Sunnyvale (one of the places I lived when I worked for Sun Microsystems in the 1980s and 1990s) is getting the Apple treatment. According to the San Jose Mercury, basically the official newspaper of the Silicon Valley, Apple is looking to occupy 290,000 square feet of office space, in seven buildings.
As much as I love Apple, I like what Microsoft is trying to do. But, heaven help me, I can't stand their commercials. "Honestly" starts each actor's fake testimonial. As if it wasn't obvious that these are primarily actors (except Seattle Seahawks player Russell Wilson) reading someone else's lines, by using the same words and format, Microsoft is being phony from the beginning in commercials that start and end with the word "Honestly." It insults the intelligence of the audience. Not to mention the valid charges of sexism. Interestingly, when searching using Yahoo (powered by Microsoft's Bing) none of the negative articles about the commercials show up, but under Google, they do. Whose search engine is being honest, now?
At iPhone Life, and around the web, there has been a groundswell of articles in favor of Apple's purchase of Beats. The longer it takes for Dr. Dre to officially become the first billionaire rapper, the more analysts have time to digest the rumor. At first, many observers were confused, but not the iPhone Life team. Now comes word from Steve Jobs' official biographer, Walt Isaacson, that lends credence to the rumored decision.
Not with a bang, but with a whimper. That's how the Cold War between the Soviet Union and the United States ended and how the ongoing litigation between Apple (and NeXTstep) and Google's Motorola Mobility unit appears to have ended. The longstanding suits and countersuits stem from claims of each party infringing on the other's patents. This goes back to when Steve Jobs threatened "thermonuclear war" after Google Chairman Eric Schmidt, who sat on Apple's board, allegedly leveraged that insider position to create what is now Android. (Full disclosure, I worked at Sun Microsystems from 1988 to 1993, when Schmidt was Sun's Chief Technology Officer.) Alas, Steve is gone, and the more practical Tim Cook may have decided enough is enough. To Microsoft's credit, unlike Google, they did license Apple technology and Windows Phone is indeed quite different from iOS.
The hulking beast of an app that is iTunes has been updated. This has nothing to do with Apple's expected acquisition of Beats, instead iTunes 11.2 primarily adds enhancements for podcasts. If you subscribe to a lot of podcasts, iTunes will now let you automatically delete them as they are listened to, which will help free up space. To demonstrate just how big iTunes has become, the latest version requires 400MB. That's almost half a gigabyte of space! These days, iTunes does much more than handle music, podcasts, or even movies. iTunes is also responsible for browsing the mobile app store from a desktop computer. Apple has a separate Mac OS App Store app for browsing Mac apps.