iPhone Life magazine

Todd Bernhard's picture

Todd Bernhard is a bestselling (6+ million downloads) award-winning (AARP, About.com, BestAppEver.com) developer and founder of NoTie.NET, an app developer specializing in Talking Ringtone apps including AutoRingtone.

An iPhone is almost always attached to his hip, but over the years, Bernhard has owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, and a Nokia e62.

In addition to writing for iPhone Life, Mr. Bernhard has written for its sister publications, PocketPC Magazine and The HP Palmtop Paper.

Try the Proposition App, if You Dare


I like apps that are open ended enough to adapt to the user's personality. Proposition is one such app. If you are a professional, by the book, no nonsense kind of person then Proposition could reflect that. If you are a prankster, happy go-lucky adventurous risk-taking type, then you will find Proposition will match that. It's almost a psychological test of your personality. Basically, Proposition is like Truth or Dare, with emphasis on the Dare part, and leveraging social networking and mobile technology.

ZeWatch is Smarter than Your Watch, but is it a SmartWatch?


Everyone expects Apple to release an iWatch some day, and until then, several players have tried to fill that void. The most publicized player in the SmartWatch field is Pebble, and I was one of their early backers. I have been using mine for several months now and have come to rely on it. My phone can be in my pocket, backpack, or downstairs, and I can still get my Caller ID displayed on my wrist. I can even reject a call and send it to voicemail. But I can't answer the phone.

iBattz offers a perpetual solution to a perpetual problem


If there's one constant, it's change. And the more things change, the more the stay the same! Case in point, the new iPhone 5s. With all the new bells and whistles, like the 64bit CPU, the slow motion camera, and the Touch ID fingerprint reader, Apple has had to simultaneously enhance battery technology to keep pace. This allows Apple to maintain battery life, despite the increased demands of the new hardware. But I'm not satisfied with that. Imagine if Apple could keep the hardware unchanged, and just apply that new battery technology to the existing device. They could double the battery life!

Boldly Go to MacTech L.A. to Testdrive a Tesla and Sit in Captain Picard's Chair


If you weren't already sold on joining me at MacTech Los Angeles in early November, thanks to the iPhone Life $100-off discount code, perhaps this will sweeten the deal.

Tesla will be letting attendees take a test drive in their electronic vehicles! 

Act Fast! MacTech L.A. Discount Code for iPhone Life Readers


Attention fellow developers and IT managers! I hope you will join me at the MacTech Conference in Los Angeles in early November.  These events are very well received and it can sell out, so if you're thinking of attending, now is the time to sign up. MacTech has offered our readers a promo code to save $100 on registration using this link: http://www.mactech.com/conference/IKnowSomeone?rid=iPhoneLife.

The Gold Rush Begins: Accessories for your gilded iPhone 5s


I've written about my decision to "go for the gold" iPhone 5s, so now I can't really be expected to plug an ordinary white cable into it, can I? I want gold. So I've backed the JUICES+ Kickstarter project that offers "the cable Apple should have made" with its longer length and woven fabric, in gold of course.

Hold on Tight to Your iPhone, Camera, and More with the Keizus Clamp


When I first saw the Keizus Quadropod + Clamp ($39.95) in an email, I thought it was a ripoff of a GorillaPod that I already owned. I was disappointed with the GorillaPod because it kept coming apart, so I didn't pay a lot of attention. Then they showed me a video of it being driven over by a car. My GorillaPod didn't fare as well in the car test!

Snap Videos, Add Music & Share with SnapVerse


I must admit, when I first learned of SnapVerse (free), based on the name, I was worried that it was another anonymous texting app in the vein of SnapChat, and I had no need for that.

But I was wrong. SnapVerse is more like Vine plus GarageBand, as it lets you take videos up to 20 seconds and mash in your favorite music and sound effects. Videos can be full size or square, as with Vine.

Willy Wonka and the Golden iPhone 5s


For the first time since the original iPhone came out, I did NOT get the latest model on opening day. It was not for lack of trying, but it's complicated. As a developer, I can justify grabbing the latest gear, because I have to make sure my apps work on the new devices, and take advantage of any new features. But I've been using iOS 7 for several weeks on my iPhone 5 and was satisfied that they would work fine. The 64-bit CPU is important for data-intensive apps, but not necessarily my apps. Apple hasn't opened up the fingerprint reader to developers, so there wasn't an overwhelming need to upgrade.

Worst Ways to Market Your App


As a developer of award-winning, bestselling apps with 6 million-plus downloads, I am often asked by other app developers how they should market their apps.  While I've written a whole ebook/app, App Successon the subject, and delivered countless presentations as well, an email from the Mapp Company arrived the other day that made me contemplate some of the worst ways to market your app.

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