If there's one constant, it's change. And the more things change, the more the stay the same! Case in point, the new iPhone 5s. With all the new bells and whistles, like the 64bit CPU, the slow motion camera, and the Touch ID fingerprint reader, Apple has had to simultaneously enhance battery technology to keep pace. This allows Apple to maintain battery life, despite the increased demands of the new hardware. But I'm not satisfied with that. Imagine if Apple could keep the hardware unchanged, and just apply that new battery technology to the existing device. They could double the battery life!
If you weren't already sold on joining me at MacTech Los Angeles in early November, thanks to the iPhone Life $100-off discount code, perhaps this will sweeten the deal.
Tesla will be letting attendees take a test drive in their electronic vehicles!
I've written about my decision to "go for the gold" iPhone 5s, so now I can't really be expected to plug an ordinary white cable into it, can I? I want gold. So I've backed the JUICES+ Kickstarter project that offers "the cable Apple should have made" with its longer length and woven fabric, in gold of course.
When I first saw the Keizus Quadropod + Clamp ($39.95) in an email, I thought it was a ripoff of a GorillaPod that I already owned. I was disappointed with the GorillaPod because it kept coming apart, so I didn't pay a lot of attention. Then they showed me a video of it being driven over by a car. My GorillaPod didn't fare as well in the car test!
I must admit, when I first learned of SnapVerse (free), based on the name, I was worried that it was another anonymous texting app in the vein of SnapChat, and I had no need for that.
But I was wrong. SnapVerse is more like Vine plus GarageBand, as it lets you take videos up to 20 seconds and mash in your favorite music and sound effects. Videos can be full size or square, as with Vine.
For the first time since the original iPhone came out, I did NOT get the latest model on opening day. It was not for lack of trying, but it's complicated. As a developer, I can justify grabbing the latest gear, because I have to make sure my apps work on the new devices, and take advantage of any new features. But I've been using iOS 7 for several weeks on my iPhone 5 and was satisfied that they would work fine. The 64-bit CPU is important for data-intensive apps, but not necessarily my apps. Apple hasn't opened up the fingerprint reader to developers, so there wasn't an overwhelming need to upgrade.
As a developer of award-winning, bestselling apps with 6 million-plus downloads, I am often asked by other app developers how they should market their apps. While I've written a whole ebook/app, App Success, on the subject, and delivered countless presentations as well, an email from the Mapp Company arrived the other day that made me contemplate some of the worst ways to market your app.
While Android fans (fandroids!) will pooh pooh the iPhone 5S as an incremental enhancement, I actually appreciate Apple's consistency in form factor. It allows me to use and reuse some of my favorite cases and accessories.
The new iPhones are here! So what does it mean for us developers? For the first time ever, Apple is introducing two tiers of iPhones simultaneously. In the past, the previous generation of iPhones were kept around at a discounted price. The problem with that scheme is that older platforms stuck around past their freshness date. For example, up to this day, the iPhone 4S with its 30-pin connector was still being sold by Apple. From a developer standpoint, this practice means we have to support things like the smaller screen and older versions of iOS that much longer. By introducing a low-end but still pretty much state-of-the-art iPhone 5c, anyone who buys an iPhone going forward will have access to current operating system and latest features and the lowest common denominator is higher than it used to be. And that means A6 32-bit chip at a minimum (A7 64-bit on the iPhone 5s) and Bluetooth 4.0 standard.