Apple didn't really make any hardware news during their Worldwide Developers Conference. Two weeks later they haven't released entirely new machines, but they have made some pricing moves. The iMac is now even more affordable, with the lower cost of entry starting at $1099 (and $50 less for Education customers.) Apple TV and the venerable Mac mini have also seen their price drop, overseas at least. Power users might scoff at the specs on these entry level systems, but for surfing the web, checking email, using iTunes, Netflix, etc., they could be ideal.
The always aggressive T-Mobile is adding more marketing programs to entice users to switch to their network. The latest campaign is a cheekily-named "7 Night Stand" that lets potential customers test drive a new iPhone 5s for a week. This should give wary users a decent chance to test the phone and the coverage where they live and work. I know Verizon and AT&T customers that regret their decision, based on coverage in their house or office. It's a neat idea that T-Mobile hopes will turn those one-week stands into at least starter marriages if not something longer!
Competition is a good thing, and Amazon just raised the bar. Amazon's Jeff Bezos wasn't satisfied with just revolutionizing shopping for books, music, movies, or anything. Today he announced the Kindle Fire Phone, a 4.7-inch Android device that is more than just a phone. Like everything Amazon does, the Fire Phone is designed to make it easier to shop, for music, movies, TV shows, and physical products. Their integrated Firefly app recognizes over 100 million items, by image or audio. There's a dedicated button for Firefly. Amazon also has an SDK to allow third-party developers to integrate with this feature. [Full disclosure, I have developed an app called AllAccess.US that recognizes logos and launches that brand's info.]
WWDC was two weeks ago, and beta versions of Apple's new operating systems iOS 8 and OS X Yosemite and of Apple TV were made available at that time. Now, Apple has made updates to those betas, including an update for Apple TV that supports iCloud Family Sharing. The Apple TV can now access content from multiple iTunes accounts in a family. Apple requires that those accounts share the same credit card, which should help with piracy concerns. However, a lot of families that let kids use iPads, iPods, and iPhones don't want them to have a credit card on file. For those users, I always recommended an iTunes gift card with a finite value. That would put a limit on purchases, however it would make them ineligible for Family Sharing.
Apple has created an entire growth industry, thanks to the App Store. But as a developer, it hasn't always been easy tracking sales, which is important for marketing, planning and pricing. In the past, I've used services such as AppViz from IdeaSwarm, AppFigures, Flurry, Distimo, and App Annie, in addition to Apple's iTunesconnect, of course. Recently, there has been a flurry (pun intended) of activity on this front.
Yogi Berra said "Nobody goes there anymore. It's too crowded." The App Store is great, because there are so many apps, but that's also what makes it a problem. It's hard to find good apps, and even harder for good app developers to stand out.
The dust hasn't even settled on Apple's mega-acquisition of Beats by Dre and Beats Music. The subscription service has been regarded as a better interface than iTunes Radio, Apple's internally developed answer to Pandora and Spotify. Now, Amazon wants to get into the act. Not satisfied selling music, books and movies, they now offer a streaming service called Prime Music. The service has over one million songs, including popular Grammy winners, so this is not a rehash of your father's old playlist.
Apple's WWDC 2014 brought a new version of iOS 8 but no new hardware. However, developers are talking about resizeable iPhone screens in the simulator. But that could refer to a "split-screen" feature, as seen on some Microsoft Windows 8 and Android devices. This feature would make it easier to copy and paste from one app to another, or just to view multiple apps simultaneously. Still, all signs point to larger screens (4.7-inch and even 5.5-inch) in the works, if only to keep up with the Android "phablet" trend.
Say "Bonjour" to the next iPhone, perhaps, thanks to French website NowhereElse.fr. The site has published photos of the alleged metal case for the next iPhone, with room for a 4.7-inch screen. Additional changes include moving the lock button from the top to the side. Apple has, to date, shied away from larger iPhone sizes because of concerns about usability in one hand. This change might be to address that concern.
Apple's Worldwide Developers Conference has come and gone. While there were plenty of surprises, like a whole new programming language called Swift, new hardware was conspicuously absent. Indeed Apple's hardware chief, Phil Schiller didn't even take the stage at the WWDC Keynote. However, Eddy Cue has been on the record days before WWDC saying "Later this year, we've got the best product pipeline that I've seen in my 25 years at Apple." All of this points to a flood of hardware releases in time for the Holidays. So what can we expect?