UPDATE: It might be because of the bad press, or a change of mind, or misreading tea leaves, but Apple wants folks to know that just about everyone at Beats is being offered a spot at Apple. BUT, there are no guarantees after 3 months. So the original report, that some are being asked to stick around only until January 2015 still holds true, but Apple wants you to see it differently. So 500 Beats employees will become Apple employees... but many for just three months.
You would think a company as large as Apple could acquire a business of about 500 people for $3 billion and manage to find jobs for all of them, but alas, it isn't so. 9to5mac is reporting that as many as 200 of the employees from Beats have been let go or are being asked to stick around only until January 2015.
Apple has made some moves recently that could point to more affordable, higher capacity iPhones. First, they dropped the price delta for doubling the storage of iPod touch models. Before the move, customers had to pay $100 to go from 16GB to 32GB or from 32GB to 64GB. Now, that price difference is $50. This change was appreciated, but overdue. Considering that storage capacity prices have dropped since 2007, when the iPhone was first introduced, that $100 surcharge was out of date.
As much as Apple fans would love to see an iPhone 6 with a sapphire screen, an iWatch (also with a Sapphire screen), an Apple TV, and Touch ID in new iPad Airs and iPad minis, we may not get everything we wish for. While there has been a lot of buzz regarding those sapphire screens, which should prove harder to scratch, they may not be ready for a September announcement.
Apple is expected to release products with Sapphire screens. But how it's not clear (no pun intended) if those screens will be in the iPhone 6 or an iWatch (or both.) Some clues as to how Apple could be making those screens have popped up on Gizmodo.
Apple loves rounded rectangles so much, they patented the shape. I was rearranging some of the Apple gear in my living room and it occurred to me to create a "PyraMac"—a pyramid of smaller and smaller rounded rectangles, almost like a Mayan temple (Macan Temple?) of aluminum, black, and white plastic. First, there was a recent Mac mini, then an AirPort Extreme (the size of the original Mac mini), then an Apple SuperDrive. On top of that, I placed the current Apple TV and then the previous generation iPod nano. All of these use the rounded rectangle design Apple has popularized.
Given the announced (and shipping) smartwatch products from Samsung, LG, Motorola, Pebble, and other manufacturers, and the substantial rumors around an iWatch from Apple, the question is when, not if, Apple will introduce a wearable offering. But there are some fresh reports that suggest a new twist.
Another quarter, another solid profit reported by Apple. But it seems like investors always want more—When asked what his number (to retire) was, Josh Brolin's character in Wall Street: Money Never Sleeps said, "More." In this case, the number was 35.2 million iPhones sold, which is a new record for Apple, but amazingly, expectations were higher. That number represents a 12 percent increase over the same quarter from 2013, but it's apparently not enough to make investors happy. That rate is on par with the rest of the smartphone market (understandable, because Apple is a big part of it), but much less than Windows Phone, which is growing at 28% (also understandable, because it's coming from such a small share.) Most businesses would be happy with such increases, but investors seem to have a special relationship with Apple.
When Apple paid $3 billion for Beats by Dr Dre, a lot of analysts think Apple overpaid. But that doesn't mean you have to. Sure, Beats headphones will set you back $200 and if you want wireless Bluetooth headphones with the Beats logo, expect to pay $300 to $350. But there are alternatives.
MacBook owners have (usually) appreciated the glowing Apple logo on the back of their MacBooks. It's a neat touch that shows Apple's attention to detail. Now iPhone owners might see something similar when they turn their phone around. The previously etched-in Apple logo on other metal iPhones may now be replaced by a plastic opening, according to the latest spy shots from Uswitch.com.