iPhone Life magazine

Todd Bernhard's picture

Todd Bernhard is founder of No Tie Software, an app developer specializing in Ringtones and Sound FX including AutoRingtone.

An iPhone is almost always attached to his hip, but over the years, Bernhard has owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, and a Nokia e62.

In addition to writing for iPhone Life, Mr. Bernhard has written for its sister publications, PocketPC Magazine and The HP Palmtop Paper.

Apple's Web Preview Still Lists Apps as Free

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As a follow-up to my article on Apple changing the wording from "Free" to "Get," I noticed that the word hasn't changed everywhere. While iTunes and the App Store display "Get" for apps that don't have an initial price, the App Store preview pages, which are displayed when web sites link to an app, still show "Free" for such apps. Eventually, Apple may get around to fixing this, but it is a glaring inconsistency from a manufacturer that usually takes their entire web store down to make changes.



There's No Such Thing As a Free App in the App Store Anymore

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What a difference a word makes. The European Union objected to Apple's use of the word "Free" for apps that have In-App Purchases and ordered them to change it. Yesterday, they did. But Apple changed the "Free" button to "Get" for all no charge apps, even those that don't have In-App Purchases. I would have preferred that they left such apps as "Free," but at least they have text, in gray, below apps that say "In-App Purchases" if applicable. The headlines still read "Top Free Apps" so they haven't eliminated the word free entirely. The change in verbiage may not do much to stop users from downloading such apps, and eventually making purchases. After all, the top grossing apps tend to be "Freemium" apps with In-App Purchases.



More Drama for Second Steve Jobs Movie

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The first Steve Jobs movie, released shortly after his passing, didn't pass muster with a lot of Apple followers, including Steve Wozniak. Admittedly, it wasn't based on the official biography by Walter Isaacson, and the making of it seemed rushed. It also didn't cover modern day Apple, just ending upon Steve's triumphant return to the company he founded, after being kicked out, much like Moses in the wilderness. The "official" movie, based on the "official" book was expected to get the full Hollywood treatment. Christian Bale, fresh off success as Batman and coming soon as Moses, appropriately, was slated to play Jobs. He has the build, face, and occasional beard, not to mention temper, to pull it off. Seth Rogan would take on the role of Wozniak. I loved that the guy who played Batman was going to team up with the guy who played the Green Hornet, since those superheroes teamed up occasionally.



Corning Gorilla Glass 4 tries to head off Sapphire

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It was long rumored that Apple was looking to use sapphire to replace Corning's Gorilla Glass for the iPhone 6. That didn't happen, and Apple's partner in sapphire production went bankrupt. Corning is taking advantage of the situation and promoting their next-generation product, Gorrilla Glass 4. While sapphire is still used by Apple, for camera lens covers and potentially the Apple Watch, the advantage is how difficult sapphire is to scratch.



Dear Apple, Please Copy This Android Smart Lock Feature

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It's a given that if Apple has a good feature, it will find its way into Android and vice versa. "Good artists copy, great artists steal" is the line Steve Jobs stole from Picasso, so we don't need to argue over who stole what. It happens. So I am hopeful that Android's new Smart Lock features (enhanced in Android 5.0 Lollipop) will end up in iOS in one form or another. This feature lets you determine when your smartphone should remain unlocked by more than just a time setting. Trusted Devices allows for unlocking via a nearby device, like a smartwatch.



Apple WatchKit Now Available for Developers

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Apple is encouraging developers to get ready for early spring when the Apple Watch is expected to ship. To maximize the number, and quality, of apps available on that date, Apple released their new WatchKit, along with a beta version of Xcode and iOS 8.2. This release is available only to developers, but interested parties can view a new video from Apple with more details. In the meantime, here's what Apple had to say on the subject:



The Internet of Things Now Includes Sugared Water

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When Steve Jobs lured John Sculley to run Apple, he asked the CEO of Pepsi if he really wanted to sell "sugared water" for the rest of his life, or change the world at Apple. We all know how that went, but ironically, in January 2015, Coca Cola will be releasing an update to their Freestyle app and dispensers that will allow users to customize their beverage, with 3 combinations of 100 different choices plus their choice of percentages, to create a unique mix. Living up to the Freestyle name, users can experiment with different flavors and find the perfect combination to soothe their tastebuds. The experimentation is likely to result in extra revenue given how many tries a user might have to attempt to get their personal favorite. They can then share that concoction with friends.



What to Watch for with Apple Watch Apps

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I had the opportunity to interview Sumit Mehra, CTO of Y Media Labs, whose clients include PayPal, Salesforce, and Sesame Street. Y Media Labs helps businesses with their mobile roadmap, artwork, programming, cloud services, testing, and maintainence. As a large digital agency, they keep a close eye on emerging technologies and markets. The Apple Watch is just such a device worth considering, so I asked him about it.



Run a Bar or Restaurant? Jon Taffer to the Rescue with BarHQ!

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I have a good job. I get to review apps and accessories, often before they hit the market. But today that good job is a great job, as I had the opportunity to interview Jon Taffer, host of two of my favorite shows, Spike TV's Bar Rescue and Hungry Investors. Unlike most "reality" TV shows, Taffer's programs are truly real (although condensed for practical purposes) examples of bars and restaurants that need help, and get it, from one of the industry's most renown experts. Jon walked me through how the unscripted shows are produced, without his meeting any of the players in advance. The one thing we don't see is his crew of more than fifty working in parallel to rebuild each bar from the inside out, in less than five days. But this interview wasn't just about his TV shows.



Apple Watch Sales of $10 Billion Expected in First Year

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There's a line from The Social Network where Justin Timberlake's character says "a million dollars isn't cool. You know what's cool? A BILLION dollars." Apple could say the same thing to the makers of Pebble, the watch I wear, and the first to raise $10 million on Kickstarter. According to analysts, Apple should sell 20 million Apple Watches and earn $10 billion from those sales. That doesn't even count the inevitable apps that will be formatted and sold for the small screen. If you do the math (as I did) this requires an average sale of about $500, which assumes customers may choose more expensive bands, extra chargers, and of course, the $5,000 gold model. Plus, I've heard other analysts predicting 30 million sold, so this could be a conservative estimate.



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