I naturally mind map as a way to organize my thoughts; but over the years, I've become accustomed to just taking notes on my computer, which goes with me to every client meeting and planning session. I've recently been in pursuit of the perfect mind-mapping software. My search has been frustrated by unintuitive and unwieldy designs, or simple systems that just don't allow me to do all I would hope to do with the software.
As the owner of a busy PR agency, it's often very late at night or quite a few days after a meeting before I have a chance to sit down with my thoughts and get them organized. So I wondered if mobile mind mapping apps might be the better solution. In fact, it struck me that I should just mind map as I took my notes—on the fly, in a system I could show my clients while we brainstorm, and easily send to them when we finish.