The popularity of social networking sites and smart mobile devices are growing side by side, and 91 percent of mobile Internet usage now involves social media activities. Apple knows the importance of social media and has made it extremely easy for users to access and share to Facebook and Twitter directly from their iPhones, iPads, or iPods. With iOS 6, users can manage their social media accounts right from the settings menu.
Apple is keenly aware of the social sharing habits of its users, and with iOS 7, Vimeo and Flickr will get special treatment generally reserved for Facebook and Twitter. Twitter was the first to find a place in the heart of Apple's operating system—integrated with iOS 5—whereas Facebook had to wait for iOS 6. Mainly for users with Chinese settings, Apple also has integrated Sina Weibo. These features are immensely popular with Apple mobile users and the rumors that Apple may integrate other social media websites in future seem plausible.