By Todd Bernhard
Interactive TV has arrived, it's just not on your television set, or so says yap.tv, the app and web-based social network for TV audiences. Rather than try to bring intelligence and interactivity to the traditional TV set, yap.tv uses your mobile device as a smart companion for TV viewing. Thanks to yap's built-in social network, as well as twitter and Facebook, you can learn what your friends are watching (and they can do the same). You can create and participate in polls. Imagine getting your closest friends to vote on the next American Idol or who should be kicked off the island.