By Bryan Schmiedeler
Apple's new music-oriented social network Ping got off to a rocky start. While social networking is all about finding friends and sharing interests, Ping seems to be all about selling more iTunes content.
Apple and Facebook reportedly had been negotiating for 18 months about allowing iTunes to somehow integrate with Facebook's mature social networking system. When negotiations broke down over what Steve Jobs described as Facebook's "onerous terms," Apple decided to launch Ping using the open "Facebook Connect" API. Facebook blocked access from Ping users the day iTunes launched. This rift between Apple and Facebook cripples Ping.