By Todd Bernhard on Wed, 03/18/2015
Microsoft is reinventing themselves, and using Apple as a blueprint in some ways. Today's news has them making Windows 10 a free upgrade, albeit for a year, for existing Windows 8 customers. Even users of pirated copies of Windows, which are reportedly 75 percent of China's Windows users, will be allowed to upgrade for free. Apple also does this, but they make money on all of the Mac hardware. Microsoft needs to keep Windows' market share high, and fight off Chromebooks on the low end and gain inroads against Android tablets and iPads as well. Plus Microsoft is now in the hardware business and has been for some time. So they can afford to make less profit on the operating system.