By Todd Bernhard
As an app developer, I've been happy to let Apple take its 30 percent cut of revenues. Apple handles the distribution, credit card transactions, and, to some degree, marketing for my apps. But a lot of firms try to avoid letting Apple take such a large share of their income. Spotify allows users to sign up via its app, but charges a higher price than if you subscribed via its website. If an app maker wanted to keep all of the revenue to itself, as Netflix did, it had to tell users to sign up using its website. The Netflix app wasn't even allowed to link to the signup page, or Apple would reject it. Recently, however, Apple relaxed its stance when it comes to video content. In order to get HBO to offer HBO NOW, an app for cord cutters who don't have cable, Apple dropped its fee from 30 percent to a more reasonable 15 percent. That price drop was expected to be carried over to other media companies, in order to boost sales of the Apple TV, and it seems to have worked.