By Siva Om on Mon, 06/08/2015
For the first time Jimmy Iovine publicly took the stage at an Apple event as an Apple exec. And with the music industry veteran's stamp of approval, Apple proceeded to unveil Apple Music and Beats1. Apple strongly emphasized three main points of the new music platforms at the WWDC keynote: A revolutionary music service, 24/7 global radio, and the ability to connect fans with artists. The theme of the day quickly emerged; "one place, one complete thought around music", and it was a star-studded affair, with special guest appearances by Nine Inch Nails front man and Apple employee Trent Reznor and the immensely popular Hip-Hop star Drake, and despite the fact that I think we would've all preferred to see Dre up there on stage along with Iovine, I'd imagine Drake is nonetheless, a huge promotional asset.